About Yara

2010: Yara enters emerging DEF market in US

Yara entered into a strategic distribution agreement with US company Mansfield, positioning Yara to serve the emerging US market.

Air1™ is the Yara-branded AdBlue (Europe) or DEF (US) fluid, which reduces the release of harmful gases from heavy-duty vehicles.

The EPA Clean Air Act, implemented in the US during 2010, sets North America up to become the world’s largest NOx abatement market for heavy-duty vehicles, expected to hit the billion-gallon mark in 2019.

Yara is the largest producer of the high-purity urea solution used to reduce NOx emissions from trucks. Mansfield Oil is the leading independent fuel distributor in the US. By the end of 2010, a multi-sourcing platform and a nationwide distribution network was in place for DEF (Diesel Exhaust Fluid), bringing the solution to customers across the US and Canada.

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