About Yara

Our Brand

“Knowledge grows” summarizes Yara’s Brand essence. It conveys Yara’s promise to our stakeholders and is the glue that binds together Yara’s strategy, culture, and brand positioning.

Knowledge grows Solutions that deliver Value

Our knowledge, products and solutions grow farmers’ distributors’ and industrial customers’ businesses profitably and responsibly while protecting the earth’s resources, food and the environment.

See what some of our customers around the world have to say:

John Lauvstad

John Lauvstad

Director of Communications and Branding, Scania, Norway

If we don’t have an excellent product that works in our systems and complies with existing regulations, our customers will have problems. And these problems will have a direct effect on our customer’s earnings, so we need to make sure our product is the best that he can get. To be certain of this we need a supplier like Yara that we can trust throughout the whole value chain.

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