“Knowledge grows” summarizes Yara’s Brand essence. It conveys Yara’s promise to our stakeholders and is the glue that binds together Yara’s strategy, culture, and brand positioning.
Knowledge grows Solutions that deliver Value
Our knowledge, products and solutions grow farmers’ distributors’ and industrial customers’ businesses profitably and responsibly while protecting the earth’s resources, food and the environment.
See what some of our customers around the world have to say:
Farmer and General Director, Agroinsumos CampoFino
Besides being a producer, I am a young director of a company. I have new ideas that may appear outside the box and difficult to understand. However, working with Yara, I feel happier to share my ideas and the potential I see. In my experience, Yara has been really comprehensive and if my ideas work, it’s implemented.
So it’s been quite a success from the beginning of the relationship. You are present in 52 countries and that knowledge is valuable to us. You can say: In Brazil this works; In London this works; so I can apply that knowledge locally to improve my business.