About Yara

Vision and strategy

Yara logo

Our vision

Our knowledge, products and solutions grow farmers’, distributors’ and industrial customers’ businesses profitably and responsibly, while nurturing and protecting the earth’s resources, food and environment.

Our vision is to be an industry shaper, aiming to set industry standards and be a positive force, developing the industry through performance and growth. Our mission is to strive for better yield, delivering good returns for farmers, industrial customers, our owners and society at large.

We are committed to fostering an inspiring and innovative performance culture, based on our vision and mission, Code of Conduct, Ethics and Compliance Program, and four core values: ambition, teamwork, trust and accountability.

Our strategy

Our corporate strategy is based on profitable and sustainable growth, building on an unrivaled market position and a unique, flexible business model united with global corporate citizenship. The strategy is the company’s roadmap for industry-shaper performance and long-term value creation.

We focus on growing within nitrogen-based fertilizers; nitrogen for industrial applications and sourcing of phosphate and potash to cover Yara’s needs in NPK production. Larger initiatives will focus on increasing production in regions with stable supplies of competitively priced natural gas for ammonia production; phosphate and potash resources; expanding presence in high-growth markets and participating in consolidation in mature markets.

For all growth categories, scale, synergy and timing are important factors, along with strict financial discipline.

Business model

We are the world’s largest producer of nitrogen fertilizers, building on a unique business model: With our operational flexibility, supported by global ammonia trade, we pursue optimization and scale advantages, creating a competitive edge.

We believe that by offering a positive value proposition to our customers over time, we can deliver attractive returns to our shareholders while at the same time creating value for society – creating shared value.

Through our knowledge, products and solutions, we are well positioned to address some of the major global challenges of our time, particularly within food, environment and resources, which also represent business opportunities.

Agronomic expertise

We have developed crop-specific nutrition concepts tailored to local conditions, optimizing yields while minimizing inputs. Employing our application expertise, we transfer knowledge to improve agricultural productivity, farming profitability and support safe and efficient industrial production.

Industrial experience

We pioneered the production of nitrogen fertilizer a century ago. We have since then continuously perfected our industrial processes, setting standards for greenhouse gas emissions and energy efficiency.

Global presence

We serve customers worldwide through a globally integrated – flexible and scalable – operation. Our global operation includes 24 production facilities in 15 countries and more than 200 terminals and warehouses, making us the world’s largest supplier of mineral fertilizers.

With an extensive value chain, from the extraction of minerals to the distribution of crop nutrients, we have built a unique operation, offering customers reliability and quality.

Our market presence includes a global network of sales offices in more than 50 countries and sales to more than 150. The company has a strong production and marketing base in Europe, and has greatly extended its presence in North and South America, taking a strong position in Brazil as well as in Australia, while expanding in Africa and Asia.

Read our Financial report 2014 - Corporate strategy to learn more about Yara´s corporate strategy.

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