About Yara

Mission, Vision and Values

Climate change is affecting our way of life. The world’s population continues to increase. We have more mouths to feed, limited land to farm and resources are scarce. Together we make a difference. Our success is guided by our collective knowledge and dedication to our Mission, Vision and Values. Watch this two-minute video to know how.

Our mission

Responsibly feed the world and protect the planet

What we do and why we do it: Our mission defines our company’s purpose and role in the world. We believe knowledge grows and has the power to create positive global change. We understand our customers and what motivates them.

We understand that knowledge helps feed the world, creates profitable businesses, and protects the planet at a time when our population is expanding and our resources are increasingly challenged.

Our vision

A collaborative society;
a world without hunger;
a planet respected.

Our founders faced the critical challenges of their time. With collaboration and curiosity, they combined and grew their knowledge to help save the lives of millions of people.

Today, our vision is an expanding community, collaborating to protect our planet and support farmers. This collaborative community overcomes cultural, environmental, and economic barriers to create solutions that lead to a world free from hunger.

Our values

Our values


Performing above expectations, taking initiative and constantly working in line with Yara´s ambitions and personal goals.


Asking bold, brave questions; curiosity is the lifeblood of our culture. It is curiosity that builds knowledge and it’s the power of inquiry that led Yara’s three remarkable founders to head off an impending famine in the early 20th century.


Working together with mutual respect, partnership, and appreciation of all perspectives and approaches. The art of collaboration - both internally within Yara and externally with the rest of the world - amplifies our collective knowledge.


Being reliable, taking responsibility and always having Yara´s and society´s interests in mind when faced with tough decisions. Through accountability trust is earned.

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