Investor Relations

Society management approach 2010

Management Approach

This year, Yara has reported fully on five Social points and partially on two points. The Ethics and Compliance Department worked with the Communications Department to reevaluate which questions were most material, how best to ask the questions to the local business units in order to correctly follow the GRI Guidelines as well as develop the questionnaire in our new Credit360 reporting tool. 

Goals and Performance

For a full list of our performance, please see the GRI index.


Building relationships with its large and varied group of stakeholders – including all those with an interest in the company, from customers to environmental groups – is necessary to reach Yara’s ambition of being a good global citizen. Maintaining good relationships is a benchmark of success.

For Yara, the value of engaging in an open and active dialogue with stakeholders is clear. It is integral to the successful implementation of the company’s corporate citizenship strategy as well as Yara’s overall growth strategy - and the vision of being the industry shaper. We intend to lead the sector in adopting and communicating common high standards and encourage best practices throughout the value chain, to our employees, customers, suppliers and the communities in which we operate.

Yara is well aware of its cornerstone role in many communities. Dedication to community involvement projects runs throughout the Yara organization, with support from the highest management levels and sufficient local autonomy to encourage local initiatives that answer community needs.

Organizational Responsibility

Head of Communications Bente Slaatten has organizational responsibility for this section.

Training and Awareness

In 2010, the Ethics and Compliance Department rolled out its Ethics Program, including training for all employees, along with nine mandatory ethics videos. Two of the videos were on competition and another on corruption. In addition, our competition lawyer gave trainings for different business units around the world in 2010. Furthermore, in 2010 Yara began to develop a more comprehensive e-learning tool focusing on competition law.

Monitoring and follow-up

Through the Ethics Hotline, along with internal audits and investigations, Yara has procedures related to monitoring and corrective and preventative action including those related to the supply chain. In 2010, the Ethics and Compliance Department created a taskforce to increase the transparency and reduce risk within the supply chain.

Yara has been awarded FTSE4Good membership for 2010 and 2011.

Click here to see our Society performance indicator points.

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