Investor Relations

Corporate citizenship 2010

Corporate citizenship is Yara’s approach to performing responsibly and to developing and conducting its business sustainably.

The Citizenship approach is integrated into Yara’s core business. The basis of the strategy is an analysis of megatrends affecting the business environment and society. Economic growth and an increased global population are key drivers of both global challenges and Yara’s core business. Globalization and urbanization challenges markets and agricultural development and raises concerns about environment and health aspects.

While Yara’s business is clearly affected by these megatrends, they also generate business opportunities. Yara leverages its position as the leading global fertilizer company, with extensive knowledge within crop nutrition and industrial and environmental solutions to address global challenges. 

Utilizing Yara’s agricultural knowledge and global scale, the company has entered into several large-scale partnerships, aiming at increased agricultural productivity. The Board of Directors recognizes the key progress being made in 2010 and early 2011 within the agricultural growth corridors in Mozambique and Tanzania, where Yara teamed up with government and private sector partners to present blueprints for investment with a 20-year scope. The ambition of these efforts is to increase productivity and enhance market conditions to lift more than three million people out of poverty.

Yara's dialogue

Adding to this food security agenda, Yara participated at the board level in the development of the World Economic Forum’s (WEF) “New Vision for Agriculture” strategy framework. The initiative, co-developed by 17 global corporations across the food value chain, aims to reduce rural poverty, decrease emissions of greenhouse gases (GHG) and simultaneously increase food production by improving the agricultural sector.

Through this strategy document, WEF has taken an important step towards linking the food security agenda to the climate change agenda, matching Yara’s own efforts on the global arena. In 2010, Yara also launched its first fertilizer that included a Carbon Footprint Guarantee. This product enables farmers to reduce the climate impact of crop production in addition to demonstrating Yara’s leading position on the issue of GHG emissions.

Yara has committed to the UN Global Compact and its ten principles. Through the company’s Code of Conduct and Ethics handbook, these principles are managed internally. In 2010, Yara also established ethical principles for the company’s supply chain.

In 2010, Yara also began efforts to strengthen the strategic foundations of its sustainability approach. For more details on Yara’s policies and performance, the Board refers to the online reporting web pages in line with the Global Reporting Initiative G3 guidelines.


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