Coffee beans

Committing to ZERO14

Oslo, November 14, 2014
The 9th Zero Emission Conference, held in Oslo 12-13 November, is the most influential climate meeting of its kind in the Nordic region. Yara made a two-point climate pledge.


Climate-Smart message

"Responding to the “climate challenge” from our friends at ZERO14 allowed us to reach around 1100 key national and international stakeholders with our simple message on Climate-Smart Agriculture," explains Brand and Communications Manager Ida Norheim Hagtun.

"ZERO reaches a wide range of decision-makers and influencers from the worlds of policy, civil society, media and business," she continues. "It is also a good forum for us to meet young talent who are interested in the role of business in tackling social and environmental challenges. This year's challenge focused on building an internal climate conscience and culture within companies. Now we'll work to increase our internal awareness and advocacy so we can report back on progress at ZERO in 2015."

One of the key points for attending businesses was to take up the ZERO14 challenge of coming up with a concrete climate pledge. Yara made a two-point climate commitment in the video above, specially made for the conference, which features Yara’s Business Controller Edith Gonzalez Leon and Industrial Chief Financial Officer Murali Srinivasan.

Murali and Edith explain the positive impacts of climate-smart agriculture and Yara's catalyst technology - and their promise involves all Yara employees.

"The green shift - Roadmap 2030"

‘This year's conference was themed "The green shift - Roadmap 2030" and examined how politicians, technology and entrepreneurs were pushing, and could push, to increase the pace of zero emission solutions being found and used to reduce global warming. 

The ZERO14 gathering included a wide and impressive selection of speakers, ranging from IPPC (Intergovernmental Panel on Climate Change) Chairperson Rajendra K. Pachauri, through major corporate and financial representatives, to Norway's Ministers of Foreign Affairs, Petroleum and Energy, and Climate and Environment.

ZERO14 is the largest conference of its kind, not just in Scandinavia, but in northern Europe, and aims to link creative visions with down-to-earth, practical initiatives to effect positive change.

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