Coffee beans

Crop knowledge

Oslo, October 12, 2014
Cutting-edge facilities for work on the latest crop knowledge feature at the new Development & Training Center.
Yara´s Development & Training Center - Pocklington
Egil Hogna (right) opens the DTC by lowering the Yara flag, watched by (from left) David Tomkinson and Alexandre Macedo, Commercial and Product Director YaraVita.

In the county of Yorkshire, in the middle of the English countryside and in the vicinity of cities like Leeds and York, a small town called Pocklington can be found. Yara’s production and research unit of the same name has recently seen a substantial upgrade.

The new Development & Training Center (DTC) is a brand new high-tech training facility with state of the art and interactive audio-visual equipment, linked to a large climate-controlled glasshouse, which will enable continued development of new products, and demonstration of plant nutrient requirements. The Yara DTC, launched this autumn, is adjacent to Yara Analytical Laboratory, which has also been extended to accommodate the growth of the analysis business.

"This demonstrates the high level of technology Yara is investing in modern agriculture to help address agriculture's global challenges," says Yara UK’s Rosie Carne.

“Seeing is believing”

Head of Yara’s Downstream segment, Egil Hogna, flew over the North Sea to attend the DTC opening, and was delighted to welcome 21 participants in the first DTC training course, with delegates from several countries in Europe, Latin America, Canada, Australia, Turkey and South Africa, demonstrating Yara's global reach. "Seeing is believing," he told them, "and this wonderful DTC will provide visual training images for you to take back to your markets."

The DTC facilities have been designed to train people and develop communication of the latest crop knowledge. The glasshouse development work will be carefully integrated into the global product application efforts coordinated from Yara's R&D Hanninghof Research Station.

Increased flexibility

The new glasshouse is more than twice the size of its predecessor. The 'environment computer' in the glasshouse controls temperature, ventilation, shading and lighting. Day length can be extended or reduced and the LED lights provide optimal wavelengths for plant growth and development.

This flexibility means work can be carried out on a wide range of global crops, from the standards in Europe to more exotic species.

High quality photographs can be taken for use in Yara's Apps and the CheckIT database and advice literature. A timer system can take images at intervals to create videos of nutrient deficiencies and product uptake at different growth stages. Photos and videos will be made available on Yara's websites and through the DTC at Pocklington.

"The DTC will support the growth of the business and be available for training Yara agronomists, customers and farmer groups from all over the world," says David Tomkinson, Operations Director for the Pocklington operation. "It is also hoped the facility will be used by local schools and colleges."

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