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Committed to environmental innovation

Oslo, July 03, 2012
Yara has attended the European Commission's high-powered Green Week Conference 2012. This conference is a top-level event for anyone involved with protecting the environment, and attract government, business, non-governmental organization, academic and media interest.


“With the European Community declaring 2012  the Year of Water, we were very interested to demonstrate our commitment to innovation to combat global water scarcity," explains Jean Paul Beens, Yara´s  Head of Public Affairs and Industry Relations.

The 12th edition of Green Week took place from 22 to 25 May 2012 in Brussels.  This was the first time a fertilizer company took part in the event,  with Yara having a stand among 52 exhibitors.

"We have a clear ambition to be the leading supplier of crop nutrition solutions responding to water scarcity issues, both for irrigated as well as rain-fed agriculture.  Our innovation platform is built to realize that ambition," says Yara´s Downstream New Business Director Hans Goossens.

Sahara Forest Project draws the attention of the visitors

The Sahara Forest Project in Qatar, in cooperation with Sahara Forest Foundation and QAFCO as crucial partners, was the eye-catcher and received a lot of positive comments and feedback.

"Visitors were amazed by the revolutionary and visionary ambition, and with construction ongoing, it gave confidence that Yara actually materializes its visions, ambitions and solutions," adds Yara`s Commercial Technical Manager Winfried Raijmakers.

The Yara stand also highlighted the strong link between water use efficiency in agriculture and crop nutrition management. "We also pushed our total Nutrient and Resource Use Efficiency message based on our current product portfolio, and highlighted our solutions, both nitrate-based and industrial," says Hans.

Agriculture accounts for 70 percent of global freshwater consumption. In order to meet the demands of a growing population in terms of food, feed and energy an intensification of agricultural production and better management of nutrients and water are needed. Water scarcity affects a high proportion of farmland and therefore comes into the spotlight of Yara's business strategy.

Looking ahead

Next year has been declared the “Year of Air”. "With the Green Week Conference using Air is its central theme, Yara has at least as many - maybe even more - solutions to offer, " says Jean Paul.

"Only when stakeholders realize that meeting these global challenges is not about choosing solutions - but seeing the complex relationship between solutions - will we truly be able to tackle them," adds Jean Paul.

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