Coffee beans

Learning in Brazil

Oslo, October 30, 2014
Yara Brazil hosted a visit from the Confederation of Norwegian Enterprise (NHO), the most important organization for employers in Norwegian business. The event included ambassadorial presence from Norway.
Norwegian delegation in Brazil

The Confederation of Norwegian Enterprise (NHO) is Norway’s major organization for employers and the leading business lobby. Their current membership of more than 22,000 companies ranges from small family-owned businesses to multinational companies in most sectors. Last week, they traveled beyond the Norwegian borders in a visit to tropical conditions in Brazil.

Brazil is an important country for Norway, and several of Norway’s other larger businesses, such as Hydro and Statoil , run operations there. Also, approximately one third of Yara’s employees now reside in Brazil. This time, the trip was to gain better insight into Norway's non-oil company activities.


The world’s largest cotton producer


"For Yara, it was an important opportunity to better anchor the understanding among key stakeholders in the Norwegian arena that Yara is largely an international company, with business interests in most markets where ministers and private sector representatives go," says Head of Business Unit Brazil, Lair Hanzen, who headed the host delegation.

The chosen site for the NHO visit, which included 17 entrepreneurs and Norway's Ambassador to Brazil, Ms. Aud Marit Wiig, was the professional farm, "Pamplona", owned by SLC Agricola, the world's largest cotton producer and a major Yara customer. The trip gave Yara the opportunity to highlight the importance of Brazil as a global food producer and the professionalization of agribusiness there.

SLC Agricola operates 16 farms - equivalent in total size to one third of Norway's land area. Strategically located in six Brazilian states, their operations are based on a large-scale, modern production system, with standardized production units, up-to-date technology and a focus on social and environmental responsibility.


Brazil’s arable land equals 33 European countries


Besides the visit to Pamplona's impressive facilities, the business delegation also got a thorough briefing about Yara's activities in Brazil, and how pivotal the country is in a global food production context. Brazil is ranked third as the most important global exporter of food – and still grows.

A presentation informed the visitors about the challenges facing a projected global population of about 9.3 billion in 2050, and that Brazil has arable land the area of 33 European countries, the largest fresh water reserve in the world, and the ability to double its planted land area without affecting its rain forest.

On the business front, the NHO delegates learned about the successful recent integration of the sizable Bunge fertilizer acquisition, and Yara's fourth and latest expansion in Brazil, the Upstream acquisition of Galvani.

The delegation also learned about Yara's strategic plans for growth, which include keeping an eye on future Upstream expansion possibilities.

"This was a very important meeting as it will clarify Yara's business here, and the position that it wants to help Brazil reach - to be the world's breadbasket," Lair says.


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