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Water messages in Poland

Oslo, April 30, 2014
Yara explained the link between crop nutrition and water use efficiency at the prestigious NewAg Conference in Warsaw in late March.
NewAg Conference

Yara puts increasingly larger focus on issues such as resource efficiency and water use, namely through our innovation platforms. We provide solutions enabling farmers to produce more, on existing farmland. We have defined innovation, and Research & Development, as key drivers for business development. In some regions around the world, the tagline “Grow more with each drop” is a necessity, not a slogan.

Fitting well with World Water Day on 22 March, the NewAg Conference - the world's leading annual event for high-tech agricultural inputs and technology - returned to Europe after being staged in Brazil and Thailand in previous years, and returned to Central/Eastern Europe for the first time in 12 years.

"The event used to have Yara and SQM as main sponsoring companies. After some time away Yara returned as a participant in 2012," says Wilson Goto, Fertigation Specialist in Yara. "This year Hanninghof Senior Scientist Dejene Eticha and I have prepared a presentation 'Water Use Efficiency and Crop Nutrition', explaining how optimal nutrition can triple yields using the same amount of water."


The Yara presentation outlined the challenge of feeding 9 billion people by 2050 without consuming more resources, and to anticipate the possibility of roughly half of global grain production at risk due to water stress by that date.


Wilson presented data indicating that, in a wide range of fields and with different management practices, nutrient supply, particularly N & P, increases agronomic water use efficiency and produces 'more crop per drop'.


Based on this concept and knowledge, he told the gathering that Yara is developing tools to improve water productivity, and explained the newly acquired ZIM system, which includes a sensor probe, transmitter, and radio controller linked to a combined Yara-ZIM database to assist in irrigation management.


Besides conference lectures, the three-day event also featured an exhibition, and Yara was in force with a sizeable team and a booth headlined 'Grow more with each drop'. Yara's fertigation portfolio and ZIM water sensor probe were on display and attracted much attention.


"The ZIM sensor created a lot of interest and curiosity. It was specifically mentioned in the March/April issue of New Ag International Magazine, featuring latest trends in irrigation and fertigation technology - the magazine is read by more than 40,000 decision makers in over 150 countries," says Yara’s New Business Director Hans Goossens.


"This shows that Yara is getting increasingly recognized for its role in developing new products, tools and services for water scarce agriculture," Hans continues.

"At these conferences, Yara is frequently contacted by other companies, often for discussing partnerships for developing and launching new products and technologies," Hans adds. "Our reputation as a crop nutrition company with a strong agronomic R&D foundation, makes Yara of particular interest."

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