Coffee beans

Targeting growth at WEF and Grow Africa Investment Forum

Oslo, May 22, 2014
The Grow Africa partnership has currently triggered USD 7 billion worth of private sector investment commitments into African agriculture. Yara had a strong team present at the Africa Investment Forum, to contribute and partner in creating inclusive growth.
African agriculture

The Investment Forum ran parallel to WEF Africa in Abuja, Nigeria, 6-8 May. Headed by CEO and President Jørgen Haslestad, the Yara team used the events to build relations and drive business opportunities.

“With five African heads of state present, the continued leadership support at top levels for a partnership approach is evident,” explains SVP Sean de Cleene.

“There is a growing understanding of how strategies must be evolved to build domestic marketing models combined with using knowledge and innovative partnership approaches,” says de Cleene.

Over 300 high level delegates attended, including strong representation from African business, farmers and government as well as global partners. To Yara Tanzania this represented an opportunity to strengthen and expand business while supporting inclusive growth in agriculture.

“Working in integrated partnerships provides business opportunities we would not be able to drive as a standalone company. Based on global and local relationships as well as the efforts emerging from the Grow Africa platform, we already have significant projects in place with more in the pipeline,” says Pål Stormorken, Country Manager of Yara Tanzania.

Stemming from the Grow Africa platform, private sector companies have committed over USD 7 billion in investment commitments related to agriculture. Through alignment of growth initiatives, value chains can be de-risked to trigger growth – for Yara, other companies, and African farmers.

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