2014 is a year of grand jubilees in Norway and as a testimonial to the occasions, Yara has signed a sponsorship agreement with the Norwegian Museum of Science and Technology to commemorate these anniversaries.
Yara, along with a handful of other major industrial and technical companies, will fund two years of exhibitions beginning in 2014, which marks both the museum's centennial, and the 200th anniversary of Norway's Constitution. This creates a historical link, as Norsk Hydro and its founder Sam Eyde contributed to the establishment of the museum in July 1914.
"The Norwegian Museum of Science and Technology excels at telling truly interesting stories about science and nature, engaging kids with fantastic 'try-for-yourself' applications," says Chief Communication and Branding Officer Bente Slaatten.
This combination of anniversaries has inspired an interactive jubilee exhibition called 'Things - Technology and Democracy'. In keeping with a 2011 national poll run by the Norwegian patent office NIPO, which resulted in the invention of fertilizers from the Birkeland-Eyde process being voted Norway's greatest ever invention, Yara will have a prominent place.
The entrance to the museum will feature a Birkeland-Eyde furnace, and another small model of the furnace from about 1915 will be part of the main exhibition.
Besides presenting the history of the furnace, its role in fertilizer production, and the creation of Norsk Hydro and Yara, the exhibit will also allow room to communicate about the future impact of fertilizer on global food production and the need for increased, sustainable agricultural yields.
Modern Yara technology like the N-Sensor and mobile apps will be on display in the museum, and sponsorship will also mean Yara's logo and name will appear prominently on a wide range of material, including posters, advertising, brochures, invitations, newsletters, teaching aids, and online.
The museum website will allow an additional platform for Yara messages and information about the themes behind Yara's Creating Impact strategy, and how it tackles global challenges.
"For us, this is more than a good deed - it is a necessary commitment, enabling young people to gain knowledge and have a chance to be the Birkelands and Eydes of coming decades," Bente Slaatten says.
The jubilee exhibition and sponsorship will run until the end of 2015.