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Yara: 100 years in China

Oslo, June 20, 2013
Centennial celebrations with logistics partners and key customers in Shanghai, June 18, marked 100 years of Yara presence in the Chinese market.
Centennial celebrations in China

"When you think about it, it is quite impressive that a Norwegian company, just eight years after its inauguration, established exports to China," said Yara’s CEO and President Jørgen Haslestad. "This was one century ago, and it is a clear indication of having a global vision for the company and its markets."

The CEO and Head of Downstream Egil Hogna attended the event, which also included a museum exhibition with historical artifacts shipped over from the Hydro Industrial Museum in Notodden, Norway.

The story began in 1913 when the first cargo of Calcium Nitrate - 'Norgessalpeter' - was shipped to Nanjing port, China. The same type of product is being exported from Porsgrunn, Norway today. In more recent times, Yara set up office in Hong Kong in the mid-1970s and have had Sinofert, China's largest chemical fertilizer enterprise, as its exclusive distributor for NPK.

Jørgen Ole Haslestad

The Yara CEO extended his congratulations, and he used the occasion to tell the audience about Creating Impact, creating business value in the way the company responds to the human challenges of food, resources and the environment. Adding to the CEO’s message, Egil Hogna pointed at how Yara’s products and solutions contribute:

"Yara took a role in the Chinese market at a very early stage in its development. I believe we are also today in an advanced position," Hogna argued. "Our Crop Nutrition concept is at the front end of current fertilizer best practice, and there are substantial opportunities for improvement in farming efficiency - including in the Chinese market."

In China, Yara launched Yara Crop Nutrition from 2008, starting with Shandong province, and the implementation has accelerated since 2010. Yara’s General Manager, Yara China, Kim Huat Low, pinpointed how this concept fits the current Chinese market developments:

“There is rapid urbanization in China, which ranks near the bottom in arable land per capita. The implications are the loss of arable land and rural labor, which in turn requires increased agricultural productivity," Low explained.

"With the development of large, commercial growers, and cooperatives, the farming sector will seek solutions rather than products, and this ties in with what Yara Crop Nutrition provides - knowledge transfer, advanced tools, and crop nutrition programs," added Low.

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