Yara strengthens its digital offering by acquiring farm management system company
May 20, 2016
Oslo, 20 May 2016: Yara International ASA has reached an agreement with the Bulgarian company MicroAccount to acquire their Farm Management System business in Bulgaria and Romania.
"By combining Yara's extensive crop nutrition knowledge with a broad portfolio of digital farm management tools and services, we will have a unique platform from which to support our customers, far beyond the geographical area this business currently serves," says Yara's Head of Crop Nutrition, Terje Knutsen.
Last year Yara introduced a new farmer centric strategy for the Crop Nutrition segment. Digital tools and services like Farm Management Systems are becoming an increasingly important part of modern farming, and Yara has sought to strengthen its position in this area.
"We want to be the farmer's crop nutrition partner and deliver complete crop nutrition solutions, not only fertilizer. By expanding our digital tools and services portfolio we can help the farmer increase productivity and improve crop quality further, while at the same time contributing to reduce the environmental impact of agriculture," says Knutsen.
For a number of years, Yara has invested in R&D and innovation to convert crop based agronomy and application knowledge into a digital format, through development of precision farming tools and services. The current portfolio includes the Yara N-Sensor which helps optimize the application of nitrogen fertilizers, smartphone apps designed to identify nutrient status and deficiencies in crops, and the knowledge bank Megalab where farmers' leaf or soil samples are used to give a complete recommendation for a Crop Nutrition Solution.
The acquired business will be operated from Varna in Bulgaria and become an integrated part of Yara Crop Nutrition's global footprint.For more information
Kristin Nordal , Media Relations
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Yara's knowledge, products and solutions grow farmers', distributors' and industrial customers' businesses profitably and responsibly, while protecting the earth's resources, food and environment.
Our fertilizers, crop nutrition programs and technologies increase yields, improve product quality and reduce the environmental impact of agricultural practices. Our industrial and environmental solutions improve air quality by reducing emissions from industry and transportation, and serve as key ingredients in the production of a wide range of goods. We foster a culture that promotes the safety of our employees, contractors and societies.
Founded in 1905 to solve emerging famine in Europe, today, Yara has a worldwide presence, with close to 13,000 employees and sales to more than 150 countries.