In 2013 Downstream continued to strengthen Yara’s global presence and market position, including new strides to fulfill the ambition to take the lead in providing for water-scarce agriculture.
Yara’s Downstream segment offers the fertilizer industry’s most complete portfolio of crop nutrition solutions, catering to most commercially grown crops worldwide. Yara has taken a strong position in top quality fertilizers, adding value for customers and our company alike. Consistently driving innovation and developing new solutions, we continuously share our crop knowledge with growers, helping to improve agricultural productivity and farm profitability. Located in more than 50 countries, and with sales to over 150, Downstream contributes greatly to Yara’s unrivaled global presence and market position.
"Latin America has been and will be our main geographical area of expansion."
Egil Hogna, Head of Downstream
In 2013 we continued to deliver on Yara’s growth strategy, delivering a record volume of mineral fertilizers, with sales of 23.7 million tons. The strongest growth was for NPK blends, reflecting the integration of Bunge’s fertilizer business in Brazil in our operations.
Even before the acquisition of Bunge, Brazil was Yara’s largest single market and we now have a strong platform for further growth in this agricultural powerhouse. In 2013 we complemented this acquisition by entering into an agreement to acquire OFD Holding Inc. – further building our position in Latin America. Executing our water innovation platform, we strengthened our position as a market leader in water scarce agriculture through the acquisition of the water sensor company ZIM Plant Technology GmbH – another strategic step into a new and growing segment of the precision farming business.