Coffee beans
  • Yara coffee slideshow
  • Yara coffee slideshow

    World of coffee

    Coffee has conquered the world: A globally embraced brew with opportunities for smallholders. 


    Yara offers crop nutrition solutions: A growth enabler that allows farmers to improve yields and increase incomes, while protecting the environment. Crop nutrition unlocks the genetic potential of each coffee tree, sustainably. The result? Healthy crops and reliable supplies of beans – in adequate quantities and of high quality.

  • Vital crop

    Vital crop

    Coffee is a global crop: Grown in around 75 countries, by 25 million farmers – creating value.

     

    Yara engages in coffee: Through our Coffee & Cocoa innovation platform we step up our involvement in the coffee value chain – through research and development, partnerships and experts on the ground. We work with growers and industry to share our crop nutrition knowledge – a key element in sustainable farming.

  • Tropical plant

    Tropical plant

    Coffee is tropical: it requires a warm and stable climate to grow its beans. 

    Coffee is brewed from two types of beans, the Arabica and Robusta varieties. The highest quality specialty coffee is generally made from Arabica beans, but there are significant variations in flavor and quality for both, determined by soil, altitude and other climatic factors.

  • Coffee global commodity

    Global commodity

    Coffee is valuable: It is one of the world’s most traded commodities, in a highly volatile market.


    Yara creates value: Balanced crop nutrition provides higher yields and supports more reliable outputs, reducing volatility and risks for farmers and industry in a global market where prices are beyond their control.

  • coffee industry

    Coffee industry

    The coffee industry is both local and global, with a multitude of stakeholders playing a role.


    It depends on reliable supplies of beans, and has gradually engaged itself in sustainability issues.

    Yara is part of the coffee industry, at the beginning of the value chain. We engage in partnerships with a range of stakeholders to ensure that the crop has access to all the right nutrients, so growers can enjoy a “well-fed” and productive plant.

  • Coffee value chain

    Value chain

    The coffee value chain starts with the grower and ends with the consumer; from bean to brew. 

    Coffee goes through a large number of steps before it is consumed, including an extensive range of intermediate processing and trading. Most value is added at the consumers’ end, far less in the producing country.

    Yara is part of the value chain. We help improve farm productivity and crop quality in a way that protects the environment.

  • coffee vital inputs

    Vital inputs

    The coffee plant is demanding.  Vital crop nutrition inputs plays a critical role in securing optimized yields and quality, while limiting impact on the environment.

    Coffee needs nutrients and knowledge for optimum yields. Smallholders often lack the means to invest in the fertilizer and crop nutrition knowledge needed for a healthy, productive plant.

    Yara provides vital input: the building blocks for plants to grow and unlock their genetic potential. Yara’s crop nutrition ensures that plants are healthy and can produce more and better food. 

  • the farmer - coffee

    The farmer

    The coffee farmer is most often a smallholder with a small plot of only one hectare.

    Coffee is largely grown on small family plots, in a labor-intensive way – where fruits are picked by hand, and post-harvest treatment is all manual. Mechanization is limited to large plantations, mostly in Brazil.

    Yara supports the farmer. We see the need for better farm profits – not only to secure reliable supplies to the market, but also to sustain the long-term livelihood of smallholders.

  • coffee - the consumer

    The consumer

    The coffee consumers constitute a big fan club with members all over the world – some truly dedicated.

    Coffee is culture. Around for centuries, it has made a strong reappearance in the last decade – with hot coffee bars catering for quality-minded consumers with a conscience. They are increasingly interested in where the coffee comes from, and want to know whether and how it is certified.

    Yara is relevant to the consumer. Our knowledge and crop nutrition input early in the process actually affects the final quality of the cup, even the taste.

  • growing in Vietnam

    Growing in Vietnam

    Vietnam is a success: In one generation, the country has become a contender to the global coffee throne.

     
    Vietnam has seen formidable output growth, and is likely to become the world’s largest exporter. Around 95% of the crop is grown on half a million smallholdings of about one hectare. Key success factors include access to crop nutrition and ample irrigation.

    Yara is present: We have established an extensive footprint in Vietnam, gaining ground in the market.

  • Partnering in Vietnam

    Partnering in Vietnam

    Vietnam is a pioneer: a public-private partnership for sustainable production is making progress.


    Through the World Economic Forum’s New Vision for Agriculture and its coffee task force, Yara has been involved in a public-private partnership to sustainably enhance Vietnam’s agriculture - with coffee as a key priority.

  • Progress in Vietnam

    Progress in Vietnam

    Vietnam sees results: It is already considered a highly cost-effective coffee producer. 

    However Vietnam has increased yields at a price: Excessive nitrogen-based fertilization causes acidification; extensive irrigation causes water losses and nutrient depletion – threatening the sector’s future.

    Yara provides solutions addressing sustainability challenges. Our application knowledge helps increase yields and improve quality, raising farmers’ incomes while protecting the environment.

  • Director in Vietnam

    Direction in Vietnam

    Vietnam harbors prospects: The country is set to move its coffee industry even further, more sustainably.


    Vietnam has developed a master plan to manage its production areas, improving water use efficiency and farming practices. Training for farmers is a priority.

    Yara transfers knowledge and helps train coffee growers. Our agronomists engage with farmers, for example through demo plots and field trials.

  • Growing demand

    Growing demand

    Coffee is in high demand. Emerging markets drive demand, and question producers’ ability to satisfy global consumption growth.


    The world is drinking more coffee, and demand is projected to increase almost 25% in the next five years. 

  • Global threats

    Global threats

    Coffee is a risky crop. It is prone to weather volatility and devastating diseases, aggravated by climate change.

    Global threats to coffee production are not new, but may have starker implications in the future. Climate change will render producing areas unsuitable, introducing more diseases and destructive insects. Price volatility is also a recurring risk.

    Yara carries out research to reduce vulnerability to diseases, and increase farmers’ resilience to climate change.

  • Global trends coffee

    Global trends

    Coffee is having its moment. Consumption has increased sharply, driven by urbanization, growth and global trends.


    The coffee trend is twofold: In mature markets, higher quality and higher priced specialty coffees (Arabica) gain ground. In the emerging markets, coffee drinking is making an early entry – mainly as solubles (Robusta).

    Yara offers solutions to improve the quality of all types of coffee, including high-end specialty varieties.

  • Coffee Knowledge grows

    Knowledge grows

    By sharing our agronomical knowledge and crop nutrition expertise, we actively contribute to making coffee production more economically, environmentally and socially sustainable. We do this worldwide by putting the farmer at the heart of everything we do.

    Chrystel Monthean, Yara Value Chain Director

    Sharing coffee knowledge
    Summary

    Yara contributes to making coffee production more economical, environmental and socially sustainable by offering superior products, sharing knowledge and putting the farmer first.

    Categories

    Sharing coffee knowledge

    Oslo, March 23, 2015

    Coffee provides a livelihood for 25 million farmers worldwide and is a vital source of income for many developing countries. However, many of these farmers live on the edge of poverty.

    Engaging with smallholder coffee farmers is not only part of Yara’s business model, but it is also a way to reduce poverty by providing knowledge about how to grow crops in a profitable, yet sustainably, way: We combine our agronomic expertise and crop knowledge to add value and create impact.

    “We contribute to making coffee production more sustainable by sharing knowledge with farmers”

    Chrystel Monthean, Yara Value Chain Director

    We start by mapping the crop’s dietary needs – what it needs to grow. We then identify the nutrients naturally available in the soil. With the results of these two analyses we determine the plant’s fertilizer needs and provide a tailor-made solutions based on organic material and Yara nutrients. Following the application of fertilizer, leaf analysis is key to check whether the plant managed to retrieve all the available nutrients from the soil.

    It is through these technical analyses as well as decades of experience that Yara is able to share its knowledge with farmers by providing crop nutrition solutions that recommend the right nutrients, at the right rate and at the right time.

    Given a rapidly growing global coffee demand, it is important to increase the productivity of the existing coffee fields to avoid deforestation. By helping farmers improve their farming practices, Yara contributes to making coffee a more sustainable crop.

    Related link

    Read more about our work with the coffee value chain to improve productivity in a sustainable way.

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