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Promoting sustainability and profitability

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Timing is essential

Oslo, September 29, 2009

“I like the support I get from Yara a lot. As well as answering all my questions, the commercial team comes once in a while, without being asked, to check my crop and to see if everything is working properly,” explains Juan Sevilla, a barley farmer in Spain's Cuenca region.

Feeding the world while minimizing environmental impact has always been one of Yara's important targets. Our 'Just-in-Time' concept increases grower yield, with sustainability in mind.

“I’ve seen the benefits.”

Cuenca farmer, Juan Sevilla

“We often have difficult weather conditions – storms, drought, ice storms - but with Yara I apply fertilizer after the winter, when I can already calculate my harvest potential. And knowing this, I can apply more or less of the product,” says Spanish grain farmer Aurelio La Banda Jr.

Efficient fertilizer use links together the dual global goals of environmental sustainability and profitability for users. The grower's increased returns are shared throughout the value chain, and proper timing of product use minimizes the environmental and financial effect of nutrient loss.

“We need security. With YaraMila Actyva we can be very professional in the way we operate out in the field,” says farmer Aurelio La Banda.

Giving growers a competitive edge by translating scientific expertise into better crop yield is Yara's job. When it comes to application of products, the right amount of the correct product - at the time needed by the developing crop - brings the best results and profits to customers.

The idea sounds sensible and simple, but it is built on a foundation of long experience and research that has established optimal application rates and timings of high quality fertilizers. YaraMila Actyva is a range of products developed to fit this 'Just-in-Time' concept.

This approach has been implemented in a number of different countries around the world. In the accompanying video, Spanish farmers - who can clearly see the difference - tell their story.

"Traditionally you need to spread your fertilizer twice, once at seeding and once at top-dressing. With Actyva, you can save one application," explains Juan Sevilla, a farmer in Spain's Cuenca region who has 600 hectares of barley to tend.

"I've seen the benefits," he continues. "Comparing plots with and without it. Where it was applied, the tillering was better, plants were stronger, with more roots, and grain specific weight was higher."

“And I like the support I get from Yara a lot. As well as answering all my questions, the commercial team comes once in a while, without being asked, to check my crop and to see if everything is working properly,” Juan says.

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