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  • Gerd Löbbert
  • Gerd Löbbert  - Upstream

    Gerd Löbbert has been the Head of Upstream since 2012.

    Dr. Löbbert holds a doctorate in chemistry and has previously held managerial positions in Polyolefins in the Borealis Group, and in the BASF Group.

  • main investments in 2013 - Upstream

    Q: What were the main investments in 2013?

    A: We continued our investments in reliability from recent years, with tangible results. As for new projects, we completed the energy conversion at Yara Brunsbüttel, continued the expansion at Yara Porsgrunn and started construction of the TAN project at Yara Pilbara.

  • Innovation Upstream

    Q: Which areas of innovation are prioritized?

    A: Our innovation efforts concentrate on reducing emissions from our plants. We have successfully installed catalyst technology to reduce GHG emissions in all our nitric acid plants, and have launched new projects targeting a further reduction and other emissions.

  • Impact areas Upstream

    Q: What are the main impact areas?

    A: We work continuously to deliver products with the smallest possible environmental footprint. Our N2O catalyst technology has established a GHG benchmark for nitrate fertilizers, and we have established goals to reduce GHG emissions by 9%, SO2 emissions by 47% and NOx emissions by 11% by end 2014, compared to a 2010 baseline.

  • Main growth areas Upstream

    Q: Where are the main growth areas?

    A: We are looking to grow organically in Europe and are evaluating projects to increase production of upgraded products at existing sites. Outside Europe we will continue our search for profitable step growth initiatives, and look to boost and harvest synergies from the newly acquired facilities in Latin America.

  • Strategic focus Upstream

    Q: What is the main strategic focus?

    A: Safety and reliability have highest priority and are decisive for our performance and productivity. Securing a favorable cost position is also imperative for our ability to provide competitive edge downstream, in our sales of mineral fertilizer and industrial solutions.

    Adding volumes from expansions and increased reliability

    Yara´s Upstream segment is the backbone of the company’s manufacturing base, providing large-scale production of nitrogen-based products, the starting point for Yara’s fertilizer and industrial solutions. The world’s largest producer of ammonia, nitrates and NPKs, Upstream targets further organic and step growth.


    Adding volumes from expansions and increased reliability

    Oslo, March 24, 2014

    In 2013 Upstream continued to add capacity and improve productivity in the production system, backing Yara’s ambition of increasing deliveries.

    Yara´s Upstream segment is responsible for large-scale production of nitrogen-based products as well as phosphoric acid and feed phosphates. We operate 15 ammonia plants and a number of production units for urea, nitric acid, nitrates, NPKs and phosphate, providing the foundation for Yara’s fertilizer and industrial solutions.

    “Safety and reliability have highest priority and are decisive for our performance and productivity.”

    Gerd Löbbert, Head of Upstream

    We are the world’s largest producer of ammonia, nitrates and NPKs, combining cost-efficient raw material sourcing with strong operational efficiency, industrial expertise, clean production technologies and safety to provide competitiveness.

    In 2013 we realized growth in several ways, adding capacity with the assets acquired from Bunge in Brazil, expanding capacity at Yara Porsgrunn, Norway and improving regularity in our plants. We entered into discussions with BASF on a possible joint investment in a world scale ammonia plant on the Gulf Coast of the USA, and we are preparing for the integration of new facilities in Latin America, pending the approval of the acquisition of OFD Holding Inc. Our attention to safety remained high, and despite a tragic fatality at Yara Porsgrunn, we saw injury rates steadily improving over the course of the year.

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