Impact report 2013

Product responsibility indicator points

Customer Health and Safety


PR1. Life cycle stages in which health and safety impacts of products and services are assessed for improvement, and percentage of significant products and services categories subject to such procedures.

Yara's activities are all guided by the principles of product stewardship as outlined by Fertilizers Europe and the International Fertilizer Industry Association (IFA). Based on a clear commitment to promote sustainability and safe practices throughout the life cycle of fertilizers, they ensure that proper care is taken along the entire value chain, from product development and sourcing of raw materials, through production, storage and distribution, to sales, delivery and application. Assessment of health, safety, environmental and security impacts of products and services covers all life cycle stages.

All Yara's operations in Europe are in full compliance with the requirements of the Fertilizers Europe Product Stewardship Program. Outside Europe, Yara is implementing the IFA Protect & Sustain product stewardship program. Yara has contributed in the development of this initiative. In three years, seven non-European Yara units have already received the IFA Protect & Sustain certificate, five of them reaching the highest "Excellence" level. 

The whole Business Unit in North America, a large part of Yara's business in Brazil and Latin America, as well as an increasing share of Yara business in Asia and Africa are covered. Remaining units will follow suit, as Yara aims to have all operations outside Europe certified to the program. List of certified units is maintained on the IFA Protect & Sustain web page.


PR2. Total number of incidents of non-compliance with regulations and voluntary codes concerning health and safety impacts of products and services during their life cycle, by type of outcomes.

In 2014, Yara recorded no incidents of non-compliance with regulations or voluntary codes concerning health and safety impacts of its products and services.


Product and Service Labeling


PR3. Type of product and service information required by procedures, and percentage of significant products and services subject to such information requirements.

All Yara's fertilizers, chemical products, and their raw materials are regulated by national or international fertilizer or chemical law. All products manufactured in or imported into the EU/EEA are in compliance with the European chemicals regulation REACH. Chemical compliance is also high on the agenda globally. A global Yara network is in place for chemical compliance and a formal chemical compliance check is included in the purchasing and sales process.

In addition to information about nutrient content and the correct use of the fertilizers, products are classified and labeled according to the European CLP Regulation in EU/EEA markets. Globally, Yara classifies and labels its products following either the European CLP regulation or the local legislation, e.g. in North America the American OSHA and EPA standards. 

In line with changes in chemical legislation in many countries of the world, Yara will also introduce classification and labeling of its products according to the UN Globally Harmonized System of Classification and Labeling of Chemicals. Additional local information requirements, such as local fertilizer regulations or food and feed regulations when relevant, are managed by local Yara units.

Yara is the first fertilizer company to have launched a campaign on the carbon footprint of fertilizer products. "The Carbon Footprint Guarantee" focuses on markets in the Nordic region, to meet the obligations for climate branding of food products set by Swedish food industry organizations. As an additional environmental goal, calculation of carbon footprint for Yara's remaining main fertilizer products is ongoing.

Yara aims for all manufacturing plants to be certified to the three widely recognized standards ISO 9001 Quality Management Systems, ISO 14001 Environmental Management Systems, and OHSAS 18001 Occupational Health and Safety Management Systems. 

This process is nearing completion in all but the newest Yara plants. A number of units also have certifications to other standards in place, such as for energy management and, not least, food and feed safety systems.

The current status of the certifications is available at the Environmental Management Approach section.


PR4. Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labeling, by type of outcomes.

Yara has not identified any material non-compliance with regulations or voluntary codes concerning product and service information and labeling.


PR5. Practices related to customer satisfaction, including results of surveys measuring customer satisfaction.

Yara regularly measures customer satisfaction and conducts surveys to remain informed about market needs within agriculture, industrial customers and end users. These includes brand and market surveys, collecting feedback directly from customers and farmers, web questionnaires and meetings in the field with farmers. Local Yara units collect feedback from customers on an annual basis. 

The brand surveys are mainly CATI interviews and organized centrally by Corporate Branding. The methodology aims to identify opportunities to improve and measure satisfactory performance.


Marketing Communications


PR6. Programs for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion, and sponsorship.

Yara is committed to Fertilizers Europe's product stewardship program, which includes procedures on production, transport, storage, and also marketing and sales of fertilizers. 

Yara is certified to this program by third party auditors on a triennial basis. The company also adheres to the EU REACH regulation. Yara has developed a global brand strategy, which includes guidelines on communication ethics. 

These have been distributed to our units and are available electronically.

Fertilizer grade ammonium nitrate, in Yara's product portfolio, is banned in certain countries. Yara does not sell Fertilizer grade ammonium nitrate in these markets.


More information on the Product stewardship web page


PR7. Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship by type of outcomes.

In 2014 Yara identified no incidents of non-compliance with regulations or voluntary codes concerning marketing communications, including advertising, promotion and sponsorship.


Customer Privacy


PR8. Total number of substantiated complaints regarding breaches of customer privacy and losses of customer data.

In 2014 Yara identified no complaints regarding breaches of customer privacy or losses of customer data.


Compliance


PR9. Monetary value of significant fines for non-compliance with laws and regulations concerning the provision and use of products and services.

In 2014 Yara was not subject to any fines for non-compliance with laws or regulations concerning the provision and use of products and services.

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