Everywhere we have a team on the ground, we face the same challenge: Reaching so many small farmers alone is almost impossible. One solution is to join forces with partners who share our views and approach.
We cooperate with partners in Vietnam, Tanzania, Rwanda, Uganda, Colombia and Mexico, and we are starting to do the same in Ecuador, Peru, Brazil, Kenya, Burundi, India, Indonesia and China.
Yara has learned a lot from the Public Private Partnership (PPP) experience in Vietnam. There, the aim of the coffee task force was to demonstrate that sustainability is an achievable goal:
- Reduce the amount of fertilizer used
- Use fertilizer in a more balanced way
- Increase farmer profitability
- Decrease the carbon footprint compared to traditional practices
Yara transfers and adapts these learnings to other coffee-producing countries. “It’s not a matter of size, identity or legal status, but of being committed to finding the most appropriate solution for each farmer who needs to produce the coffee we want to drink tomorrow,” explains Chrystel Monthean, Yara’s Value Chain Director.