Our strategy

Our strategic direction

To deliver on our mission to responsibly feed the world and protect the planet and meet our ambition of Growing a Nature-Positive Food Future, Yara’s strategic direction is clear. We will ensure operational excellence and broaden our core to create shared value.

Three pillars of our strategic ambition

Driven by our purpose, science, and more than 100 years of agronomic knowledge, we need to give back to Earth more than we take. We will focus our efforts on three pillars where we aim to create a tangible global impact:

Climate neutrality

Reduce our own emissions and improve productivity at our production sites

Contribute to decarbonize agriculture

Contribute to decarbonize transportation and energy

Regenerative farming

Improve farming productivity
and nutrient use efficiency
(NUE)

Positively impact nature in the value chain: soil health, biodiversity, water, air quality and land use change

Prosperity

Improve farmer income and sustainability

Positively impact farmer diversity

Contribute to zero hunger and healthy nutrition

Strategic priorities

Over the past two decades, Yara’s business model has developed from focusing on our asset and product base – what we have, to focusing on farmers and complete solutions – how we can contribute.

We will continue to improve our fertilizer production and competitive edge, what we have, but we are increasingly aiming to expand our reach and offerings - tapping into the opportunities emerging in our business environment, how we can contribute.

Accelerate operational excellence

Operational excellence is paramount to unlock the potential of our strategy. It equips us with a strong core as we expand our reach and offering and develop new business models. Our approach is multi-dimensional and to accelerate operational excellence, we will focus on three areas:

We invest in the development of our people and building a culture of entrepreneurship and continuous improvement;
We work to increase the efficiency of our operations as the backbone of our business. Improved reliability at plants and optimizing end-to-end business processes enabled by digital tools are key priorities;
We transform the way we manage value creation by taking a holistic approach to performance management.

Expand our reach and offering

We will build on our core as a leading food solutions company to expand our reach and offering. This will be decisive to evolve our revenue base, and to continue to deliver value for society at large and for our shareholders. To achieve this:

We will explore concrete avenues of expanding our reach and offering that include new revenue models and new sustainable product offering, selling services, as well as new geographies and segments;
We have a focused growth agenda: we will seek growth to strengthen our new offerings, we will consider value-adding crop nutrition assets and growth in strategic markets;
We are exploring new business opportunities within two key areas: the clean ammonia and clean carbon marketplace segments.

Holistic performance management

We integrate sustainability as a driver of performance, which we measure across the People, Planet and Prosperity dimensions.

People

Our people are our greatest asset. Their knowledge help to feed 200 million people annually.

Our people performance

Planet

We tackle global challenges with innovative solutions and ambitious climate and nature targets.

Our planet performance

Profit

We target superior returns from efficient operations and new and greener revenue streams.

Our profit performance

Our strategic direction